By Michael Muir · 20 years in executive search

CV Writing Service.Receive two rewritten CVs by a recruitment business owner.

A diagnostic on what your CV is saying. A rewrite of every section, with the reasoning shown. A career mapped to phases, a LinkedIn that backs it. Two CVs at the end. Twenty-four hours.

Order Your Report

£99 · 24hr Delivery · Satisfaction Guarantee

Sample · Request a copy

The Founder

Your CV will make the first impression.Make sure you get to make the second.

For twenty years I have placed candidates across firms from boutiques to the FTSE 100. Thousands of CVs cross my desk every year. The candidates are usually exceptional. The CVs are usually not.

Career intelligence from the coalface of recruitment.

Not CV writing theory.

Live placements. What gets read, what gets cut, what gets a candidate through the door. The judgement comes from the side of the desk that decides.

01

Competency Matrix

Your CV diagnosed against the five dimensions a recruiter reads against. Where you sit, what optimised looks like.

02

Annotated Rewrite

Every change explained. Word choice, emphasis, positioning. The lesson stays with you.

03

Career Narrative

Phases mapped, through-line surfaced. The strategic story your CV is failing to tell.

04

LinkedIn Rewrite

Headline and About reworked so the credibility layer matches the CV.

05

Two Targeted CVs

Master version. Targeted version aimed at your goal. Both within twenty-four hours.

Michael Muir, Founder of The Other Side

Michael Muir

Founder, The Other Side

For two decades I produced this analysis privately for candidates I placed. The feedback from that work is what spurred the report into existence. Every report still goes through me before it reaches you.

Order Your Report

£99 · 24 hours

The Reality

It is not your experience. It is your positioning.

A recruiter sees over two hundred CVs for a single role. Yours has seconds to stand out. Most do not.

The competition for attention is not what you think. It is not experience. It is not qualifications. It is whether a recruiter can position you, instantly, in their mental model of the market.

Per vacancy

200+

CVs received per role

30

Seconds on the first pass

That is how long most recruiters spend on the initial scan. The first page of your CV does most of the work.

0

Substantive feedback

A rejection email is a receipt, not feedback. The read from the side of the desk that decided is almost never shared.

The Report

CV intelligence from an active recruiter.

Every part of your CV through a recruiter's lens. Five chapters, each with the thinking behind the output, then the output itself.

01

Competency Matrix

Recruiters read CVs against five dimensions. Most people have never seen the framework.

There is a framework behind every recruiter read, whether the recruiter calls it that or not. The matrix plots your current CV against each of the five dimensions: professional identity, achievement framing, career architecture, information hierarchy, and audience calibration. For each one, you see where you sit (foundational, developing, or optimised), and what the optimised version would look like at your seniority. A clear, specific diagnostic. Not vague advice.

In the report

A competency matrix that shows exactly where your CV sits against five dimensions, and what optimised looks like at your seniority.

02

Annotated Rewrite

A rewrite without the reasoning is worthless in six months.

Every change in the rewrite comes with an annotation that explains it. The original line. The new line. A short note on why the new version lands differently with the reader: word choice, emphasis, structure, the positioning of an achievement inside a bullet. The document becomes a craft lesson, not a finished product you were handed.

In the report

Every section of your CV rewritten, with the recruiter's reasoning annotated at each step. Not just what to say. Why it lands differently.

03

Career Narrative

Your career tells a story. Your CV probably is not telling it.

A CV that lists jobs chronologically is a history lesson. A CV that builds a case is a career document. Recruiters read careers in phases, each connecting to the next and leading somewhere deliberate. The question is not where you have been: given where you have been, what are you obviously the right person for next?

In the report

Your career phases mapped, your strategic narrative surfaced, and your value proposition rewritten.

04

LinkedIn Rewrite

LinkedIn is not a social network. It is a credibility surface.

After a recruiter reads your CV, the first thing they do is check your LinkedIn. If it tells a different story, or nothing at all, their confidence drops. Your LinkedIn has to reinforce the positioning on your CV. Most profiles undermine it.

In the report

Your LinkedIn headline and About section rewritten to work as a credibility layer that reinforces your CV positioning.

05

Two Targeted CVs

One CV does not work for every reader. Two specifically can.

Two finished documents come out the other side of the work. The master CV is the comprehensive version: every role, every detail, formatted to the conventions a recruiter expects. The targeted CV is positioned for a specific role type: reordered, reweighted, and rewritten to lead with the most relevant content for the conversation that matters most. Both built to the framework in this report.

In the report

A master CV and a targeted CV, both formatted to the standard recruiters expect, both delivered within twenty-four hours.

Five chapters · Fully annotated · Yours to keep

Request a sample

Client Reactions

Don’t take my word for it.

Reactions from candidates who read the report before it became a product. Senior to early-career, finance to law to consulting.

I expected a CV rewrite. What I got was a strategic narrative. Career phases mapped, value proposition surfaced, the through-line of fifteen years suddenly visible. The CV felt like the byproduct.

Managing Director

M&A advisory

Wow. Just wow.

VP

Equity Capital Markets

Came for the CV, stayed for the LinkedIn rewrite. Headline, About section, the lot, all reworked to back what the CV is saying.

Senior Manager

Big 4 audit

I had run my CV through ChatGPT, Claude, three other tools. They all sound the same. Michael's report knew what was actually on my CV, what was missing, and what should change at my level. Different category.

Senior Manager, FP&A

PE-backed services

Different league entirely.

Head of Trading

Multi-strategy hedge fund

Helpful, clear, every recommendation actionable. No filler anywhere. I have read shorter documents that said less.

Senior Associate

Magic Circle law firm

Long document, not a padded sentence in it. Every line earns its place. I read it twice and learned something different on the second pass.

VP

Investment banking

I expected a CV rewrite. What I got was a strategic narrative. Career phases mapped, value proposition surfaced, the through-line of fifteen years suddenly visible. The CV felt like the byproduct.

Managing Director

M&A advisory

Wow. Just wow.

VP

Equity Capital Markets

Came for the CV, stayed for the LinkedIn rewrite. Headline, About section, the lot, all reworked to back what the CV is saying.

Senior Manager

Big 4 audit

I had run my CV through ChatGPT, Claude, three other tools. They all sound the same. Michael's report knew what was actually on my CV, what was missing, and what should change at my level. Different category.

Senior Manager, FP&A

PE-backed services

Different league entirely.

Head of Trading

Multi-strategy hedge fund

Helpful, clear, every recommendation actionable. No filler anywhere. I have read shorter documents that said less.

Senior Associate

Magic Circle law firm

Long document, not a padded sentence in it. Every line earns its place. I read it twice and learned something different on the second pass.

VP

Investment banking

I am paid to write things people read. I could not have written this about myself. There are angles in here I would not have arrived at.

Senior Consultant

Tier-one strategy

£99 is the wrong number for this. I would have paid four times that and still felt I'd got value. Buy it before he raises the price.

Chief Financial Officer

Growth-stage fintech

First time my CV reads like me.

Newly qualified ACA

Big 4

Walked into the next conversation with a sharper version of my own story. Confidence was a side-effect, not the goal.

Manager, Internal Audit

FTSE 100

Twenty years on the buy side and nobody had ever explained how a recruiter actually reads my CV. Michael has spent two decades on the other side of that decision. It shows in every paragraph.

Head of Trading

Long-only equity manager

Don't think. Just buy.

Newly qualified CFA

Asset management

I thought I knew how to present my career. Turns out I knew how to list it. Different thing entirely.

Head of Risk

Infrastructure fund

I am paid to write things people read. I could not have written this about myself. There are angles in here I would not have arrived at.

Senior Consultant

Tier-one strategy

£99 is the wrong number for this. I would have paid four times that and still felt I'd got value. Buy it before he raises the price.

Chief Financial Officer

Growth-stage fintech

First time my CV reads like me.

Newly qualified ACA

Big 4

Walked into the next conversation with a sharper version of my own story. Confidence was a side-effect, not the goal.

Manager, Internal Audit

FTSE 100

Twenty years on the buy side and nobody had ever explained how a recruiter actually reads my CV. Michael has spent two decades on the other side of that decision. It shows in every paragraph.

Head of Trading

Long-only equity manager

Don't think. Just buy.

Newly qualified CFA

Asset management

I thought I knew how to present my career. Turns out I knew how to list it. Different thing entirely.

Head of Risk

Infrastructure fund

Real feedback from readers

Names withheld · Roles and sectors verified

How It Works

Three steps. Twenty-four hours.

Step 1

Send Michael your CV

Step 2

Michael produces your report

Step 3

Your report arrives

CV Intelligence Report

£99

One payment. Yours to keep.

  • Competency Matrix
  • Annotated Rewrite
  • Career Narrative
  • LinkedIn Rewrite
  • Two Targeted CVs
  • Delivered within 24 hours
Order Your Report

Full refund if the report doesn't deliver what it should.

Stripe-secured checkout. Your CV stays with Michael.

Further Reading

The thinking is free.

Long reads on CVs, recruiter behaviour, and the parts of job search most advice gets wrong. Free, no email gate.

Recent Writing · 03

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Your CV deserves the same expertise you apply to everything else.

Upload your CV. Within 24 hours, you will know exactly what a recruiter thinks when they read it, what needs to change, and how to fix it. Every report is reviewed and signed off by me before it reaches you.

Michael Muir

Founder · The Other Side

Order Your Report

£99 · Satisfaction Guarantee · 24hr Delivery

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